About Us
mithdi - A indian tradition
At Mithdi, we do more than just sell sweets тАФ we tell stories of IndiaтАЩs rich heritage, timeless traditions, and diverse cultures through every bite.
Born from the belief that flavor is the most heartfelt form of expression, Mithdi is a premium Indian sweets brand with a mission to bring the authentic taste of India to the world. Each sweet we craft is a tribute to centuries-old recipes, regional traditions, and the joy of Indian festivals.
From the delicate richness of Kaju Katli to the rustic charm of Besan Ladoo, every creation at Mithdi is made with love, purity, and unmatched craftsmanship. We take pride in sourcing the finest ingredients and blending them with modern hygiene standards тАФ while staying rooted in the essence of Indian mithaas (sweetness).
But Mithdi is more than flavor тАФ itтАЩs a movement. Through our sweets, we spread the spirit of Indian unity in diversity, showcasing cultural stories, rituals, and festive sentiments across regions and generations. Whether itтАЩs a wedding in New York, Diwali in London, or a gift across borders, Mithdi carries with it the soul of India.
Join us in celebrating Indian tradition, one sweet at a time.
Meet Our Founder
Mithdi is not just a sweets shop тАФ it's a dream shaped by passion, culture, and a young visionary.
Founded by Krish Chovatiya, a 20-year-old entrepreneur with deep roots in Gujarat's rich culinary traditions, Mithdi is a celebration of authentic Indian sweets reimagined for the modern taste. At an age when most are still figuring out their path, Krish boldly stepped into the world of business with one goal тАФ to bring the essence of traditional mithai to every corner of India and beyond, without compromising on purity, quality, or creativity.
Driven by a deep respect for heritage and a futuristic mindset, Krish believes that every sweet tells a story тАФ of festivals, families, and flavors passed down through generations. Mithdi isnтАЩt just a brand; it's a movement to revive and elevate Indian mithai to global recognition, using premium ingredients, elegant packaging, and heartfelt service.
Whether it's a festive gift or a daily indulgence, Mithdi stands for handcrafted excellence, youthful energy, and a love for sweetness that unites all.
Join us in this journey as we continue to make the world a little sweeter тАФ one bite at a time.
Our Vision
To deliver products of unparalleled quality that exceed customer expectations, while bringing the rich heritage, diversity, and culture of India to the international stage тАФ building a truly global brand.
Our Core Values
Serve with integrity, warmth, and dedication rooted in Indian hospitality
Maintain an uncompromising standard of taste, inspired by traditional recipes and cultural richness
Promise premium packaging that ensures freshness, prevents spoilage, and reflects our brand excellence
Offer unmatched freshness, quality, and authenticity in every product, celebrating IndiaтАЩs culinary legacy
Our Mission
A faithful commitment to sustainability, innovation, and impeccable customer service, while proudly promoting Indian traditions and craftsmanship тАФ creating a global identity for our brand and products.
Swad Aisa Ki Man Ko Bha Jai
